A real client, a real business, a real migration — not a demo. An animal talent & casting agency's entire website and day-to-day operations, rebuilt from the ground up.
Currently in active use — live and working todayThis business was running its entire operation — talent applications, casting decks, client bookings — off an aging WordPress site with no real backend. Everything that should have been automatic was manual.
Every page, form, and profile carried over exactly — nothing missing, nothing renamed — on modern, secured infrastructure.
Built from scratch — talent profiles, job creation, customer tracking, and casting decks all in one system.
Pick a job, add the talent, generate a fully branded, print-ready PDF — replacing a manual screenshot-and-export process entirely.
Answers, triages urgency, and summarizes every call to a live dashboard — nothing depends on a voicemail getting checked.
Every new submission and profile edit passes a real AI screening pass before going live — a check that didn't exist before at all.
What's owed to each performer, tracked to the job it came from, with official CRA T4A slips generated straight from the records.
A full security audit performed during the migration found — and fixed the same day — a data-linking gap that could have exposed one customer's information to another, a secret key stored insecurely, and an internal tool reachable without login. All three closed before the new system ever went live to real users. This is the kind of check a template site or a stock plugin never gets.
Every session below is reconstructed directly from commit history, not estimated from memory.
Project kickoff — full site rebuild shipped, first ops-dashboard classification work stood up.
Claim-your-profile flow built end-to-end, then hardened same-day in a security audit; casting automation backbone shipped.
Homepage rebuilt from scratch, real mobile device fixes, a redesigned credits page.
Full submission and profile-editing system, a data-visibility fix restoring hundreds of hidden profiles.
The biggest single day — live breed data, the full Casting Deck PDF generator built and hardened, safety gates closed.
Full sitewide mobile audit, casting-deck validation, real-device testing pass.
Customer contact system, auto-approve controls, bulk actions, admin/staff access separation.
If your business is still running on WordPress, spreadsheets, and manual follow-up, this is exactly the kind of system that replaces it.
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